Live streaming is the broadcasting of live video to an audience over the internet. It can also be a one-on-one live video chat. Unlike pre-recorded videos that can be cut and edited, live streaming is just that – live and uncensored. All you need to be able to live stream is an internet enabled device, like a smart phone or tablet, and a platform (such as website or app) to broadcast on.
It’s appealing to young people as it gives them the chance to be a creator, a presenter and to be seen and heard by an audience.
Many live streamers love the sense of being ‘in the moment’ and interacting with family, friends, or even a global audience. Many apps enable audiences to engage immediately with live streamers by commenting and making suggestions while the stream is live. From a birthday message to loved ones, to a topical Q&A, or a talent showcase, there are endless opportunities to broadcast fun, important, or exciting moments live.